Word of the Day: July 15, 2023

salvo

play
noun | SAL-voh

What It Means

In military contexts, salvo refers to various actions involving discharge or release of bombs, rockets, artillery, etc., as well to the bombs or projectiles released in such an action. In general use, salvo is usually used to refer to a strong or sudden verbal attack, but it can also refer to a sudden occurrence of applause, laughter, etc., from many people.

// The troops were driven back by a salvo of cannon fire.

// The editorial's opening salvo was a list of grievances against the mayor's policies.

// The conclusion of her performance was answered with a salvo of cheers and applause.



Examples

“‘Are you a sicko?’ Delivered with operatic vitriol by Brian Cox, those words are the final salvo of the greatest comedic moment in Succession. Roman, on the cusp of getting everything he’s ever wanted, still hungers for more.” — Charles Holmes, The Ringer, 31 May 2023


Did You Know?

No opening salvo here: salvo in phrases like “an opening salvo” is a kind of attack, especially one that is strong or sudden. Usually, such salvos are verbal attacks, like a critical remark aimed at a debate opponent, or a pointed accusation at the start of an editorial. But salvo can also refer to attacks of a more perilous kind, including various martial actions involving bombs, rockets, and artillery. (It can also refer to the bombs or projectiles released in a salvo.) The word arrived from Italian in the late 16th century with a complex meaning: it referred to a simultaneous discharge of two or more guns, either in military action or as a salute. The word's ultimate source is the Latin word salve, meaning “hail!,” which was an ancient Roman greeting. In English, salvo is also sometimes used for a sudden occurrence of applause, laughter, etc., from many people, which sounds to us like the best kind of all.


Larger Vocabulary = More $$

Not enough people realize that it is our ability to use our language that will determine our place on the social pyramid–and that will also control, to a great extent, the amount of money we will earn during our lives. Research has shown over and over that a person’s vocabulary level is the best single predictor of occupational success (more info). Ready to reach the top? Subscribe and receive a new word daily via TXT!


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Facts & Statistics

"A person may dress in the latest fashion and present a very attractive appearance. So far, so good. But the minute he opens his mouth and begins to speak, he proclaims to the world his level on our social pyramid...Our use of our language is the one thing we can't hide."

Earl Nightingale (one of the greatest self-improvement authors of all time) conducted of a 20-year study of college graduates. "Without a single exception, those who had scored highest on the vocabulary test given in college, were in the top income group, while those who had scored the lowest were in the bottom income group."

Another study by scientist Johnson O'Connor, who gave vocabulary tests to executive and supervisory personnel in 39 large manufacturing companies:

Presidents and VPs

236 out of 272

Managers averaged

168 out of a 272

Superintendents averaged

140 out of 272

Foremen averaged

114 out of 272

Floor bosses averaged

86 out of 272

In virtually every case, vocabulary correlated with executive level and income.

In a "Reader's Digest" article titled "Words Can Work Wonders for You", author Blake Clark told a fascinating story of a salesman in his 50s who scored in the bottom 5% of a standardized vocabulary test. He worked himself into the top 45% and became a vice president of the company.

You can reach the top! We may not all be brilliant enough to be the top in our fields, but we can certainly be in the top 5%–including you.

"Let's face it, from the earliest times, the favored class of people has always been the educated class. They can make themselves recognized instantly, anywhere, by the simple expedient of speaking a few words. Our language, more than anything else, determines the extent of our knowledge.

Step out, and make something more of yourself!