Word of the Day: March 22, 2023

obdurate

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adjective | AHB-duh-rut

What It Means

Obdurate is a formal word that means “resistant to persuasion.” It is usually used to describe someone who is stubborn or not willing to change their opinion or the way they do something.

// We all admire his obdurate refusal to give up on his goal despite the many challenges he faced.



Examples

“The reincarnation of the hulking pickup truck ... has been lauded by manufacturer General Motors (GM) as proof that electric vehicles (EVs) can now reach even middle America’s most obdurate devotees of supersized car culture.” — Oliver Milman, The Guardian (UK), 7 Apr. 2022


Did You Know?

When trying to persuade someone who has an obdurate disposition, you may end up feeling rather dour about your ability to change their mind. To endure such encounters in the future, you may find that you need to be more durable and not let their mulishness get you down. Maybe you will find such situations less stressful if you can face them knowing that the words obdurate, dour, endure, and durable are etymological kissing cousins. All trace back to the Latin adjective durus, which means “hard.”


Larger Vocabulary = More $$

Not enough people realize that it is our ability to use our language that will determine our place on the social pyramid–and that will also control, to a great extent, the amount of money we will earn during our lives. Research has shown over and over that a person’s vocabulary level is the best single predictor of occupational success (more info). Ready to reach the top? Subscribe and receive a new word daily via TXT!


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Facts & Statistics

"A person may dress in the latest fashion and present a very attractive appearance. So far, so good. But the minute he opens his mouth and begins to speak, he proclaims to the world his level on our social pyramid...Our use of our language is the one thing we can't hide."

Earl Nightingale (one of the greatest self-improvement authors of all time) conducted of a 20-year study of college graduates. "Without a single exception, those who had scored highest on the vocabulary test given in college, were in the top income group, while those who had scored the lowest were in the bottom income group."

Another study by scientist Johnson O'Connor, who gave vocabulary tests to executive and supervisory personnel in 39 large manufacturing companies:

Presidents and VPs

236 out of 272

Managers averaged

168 out of a 272

Superintendents averaged

140 out of 272

Foremen averaged

114 out of 272

Floor bosses averaged

86 out of 272

In virtually every case, vocabulary correlated with executive level and income.

In a "Reader's Digest" article titled "Words Can Work Wonders for You", author Blake Clark told a fascinating story of a salesman in his 50s who scored in the bottom 5% of a standardized vocabulary test. He worked himself into the top 45% and became a vice president of the company.

You can reach the top! We may not all be brilliant enough to be the top in our fields, but we can certainly be in the top 5%–including you.

"Let's face it, from the earliest times, the favored class of people has always been the educated class. They can make themselves recognized instantly, anywhere, by the simple expedient of speaking a few words. Our language, more than anything else, determines the extent of our knowledge.

Step out, and make something more of yourself!