Word of the Day: July 16, 2023

cogent

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adjective | KOH-junt

What It Means

Cogent is a formal word that describes something that is very clear and easy for the mind to accept and believe, in other words “convincing.”

// At the town meeting, citizens presented many cogent arguments in support of building a new senior center.



Examples

“Though Kraftwerk: Future Music from Germany is not a go-to resource or final word on the subject, it doesn’t really aim to be. Rather, it’s a cogent and crisp reevaluation of one of the most important pop groups of the century, an erudite closeup on the group’s aims, history, and substantial cultural impact.” — James Toth, AquariumDrunkard.com, 6 Mar. 2023


Did You Know?

A cogent argument is one that really drives its point home because it is clear, coherent, and readily understandable, and perhaps also because of the etymological history of cogent. Cogent comes from the Latin verb cogere, meaning “to drive or force together.” Something described as cogent fuses thoughts and ideas into a meaningful whole that others can readily grasp and accept. A cogent explanation is a convincing one, and cogent analysis has us nodding along because it is clear and pertinent. Cogere was formed in Latin by combining the prefix co- with the verb agere, “to drive, lead, or act,” a root which is also the source of our familiar noun . Handily enough, one definition of agent is “a means or instrument by which a guiding intelligence achieves a result.” It follows logically then that cogency is often a worthwhile agent, indeed.


Larger Vocabulary = More $$

Not enough people realize that it is our ability to use our language that will determine our place on the social pyramid–and that will also control, to a great extent, the amount of money we will earn during our lives. Research has shown over and over that a person’s vocabulary level is the best single predictor of occupational success (more info). Ready to reach the top? Subscribe and receive a new word daily via TXT!


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Facts & Statistics

"A person may dress in the latest fashion and present a very attractive appearance. So far, so good. But the minute he opens his mouth and begins to speak, he proclaims to the world his level on our social pyramid...Our use of our language is the one thing we can't hide."

Earl Nightingale (one of the greatest self-improvement authors of all time) conducted of a 20-year study of college graduates. "Without a single exception, those who had scored highest on the vocabulary test given in college, were in the top income group, while those who had scored the lowest were in the bottom income group."

Another study by scientist Johnson O'Connor, who gave vocabulary tests to executive and supervisory personnel in 39 large manufacturing companies:

Presidents and VPs

236 out of 272

Managers averaged

168 out of a 272

Superintendents averaged

140 out of 272

Foremen averaged

114 out of 272

Floor bosses averaged

86 out of 272

In virtually every case, vocabulary correlated with executive level and income.

In a "Reader's Digest" article titled "Words Can Work Wonders for You", author Blake Clark told a fascinating story of a salesman in his 50s who scored in the bottom 5% of a standardized vocabulary test. He worked himself into the top 45% and became a vice president of the company.

You can reach the top! We may not all be brilliant enough to be the top in our fields, but we can certainly be in the top 5%–including you.

"Let's face it, from the earliest times, the favored class of people has always been the educated class. They can make themselves recognized instantly, anywhere, by the simple expedient of speaking a few words. Our language, more than anything else, determines the extent of our knowledge.

Step out, and make something more of yourself!