Word of the Day: June 21, 2023

assuage

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verb | uh-SWAYJ

What It Means

Assuage is a formal word most often used when the intensity of something painful or distressing, such as guilt or fear, is being lessened, as in “efforts to assuage their concerns.” Assuage can also mean “

Examples

“One fourth of the land is being donated back to the government, part of Disney’s attempts to assuage environmental concerns with development of the property.” — Richard Tribou, The Orlando (Florida) Sentinel, 11 Sept. 2022


Did You Know?

If you’ve ever wanted to learn how the, ahem, assuage gets made, today is your lucky day—we’ve got a sweet story to quell your hunger for word knowledge. Assuage comes from the Latin adjective suavis, meaning—you guessed it—“sweet.” ( itself is also a distant relation.) Perhaps recalling Mary Poppins (as played by Julie Andrews in the titular film) singing to the Banks children will make the link indelible: “A spoonful of sugar helps the medicine go down.” To assuage something painful or distressing, such as fear, guilt, or grief, is to lessen its intensity the way, say, saccharine grape flavoring helps mask some of the bitterness of cough syrup. Similarly, to assuage hunger or thirst—as for lexicographical trivia, perhaps—is to end it by satisfying it fully. We hope you’re satisfied!


Larger Vocabulary = More $$

Not enough people realize that it is our ability to use our language that will determine our place on the social pyramid–and that will also control, to a great extent, the amount of money we will earn during our lives. Research has shown over and over that a person’s vocabulary level is the best single predictor of occupational success (more info). Ready to reach the top? Subscribe and receive a new word daily via TXT!


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Facts & Statistics

"A person may dress in the latest fashion and present a very attractive appearance. So far, so good. But the minute he opens his mouth and begins to speak, he proclaims to the world his level on our social pyramid...Our use of our language is the one thing we can't hide."

Earl Nightingale (one of the greatest self-improvement authors of all time) conducted of a 20-year study of college graduates. "Without a single exception, those who had scored highest on the vocabulary test given in college, were in the top income group, while those who had scored the lowest were in the bottom income group."

Another study by scientist Johnson O'Connor, who gave vocabulary tests to executive and supervisory personnel in 39 large manufacturing companies:

Presidents and VPs

236 out of 272

Managers averaged

168 out of a 272

Superintendents averaged

140 out of 272

Foremen averaged

114 out of 272

Floor bosses averaged

86 out of 272

In virtually every case, vocabulary correlated with executive level and income.

In a "Reader's Digest" article titled "Words Can Work Wonders for You", author Blake Clark told a fascinating story of a salesman in his 50s who scored in the bottom 5% of a standardized vocabulary test. He worked himself into the top 45% and became a vice president of the company.

You can reach the top! We may not all be brilliant enough to be the top in our fields, but we can certainly be in the top 5%–including you.

"Let's face it, from the earliest times, the favored class of people has always been the educated class. They can make themselves recognized instantly, anywhere, by the simple expedient of speaking a few words. Our language, more than anything else, determines the extent of our knowledge.

Step out, and make something more of yourself!